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Mission Handicap

Mission Handicap

GE Healthcare Graphics July 2011

On the occasion of an awareness event organized for the General Electric employees, we have reviewed and modernized the brand identity of the Mission Handicap. This Mission aim to facilitate the integration of disabled workers in GE, share existing tools developed for this purpose, eliminate popular believes or answer any questions on this matter.
The new identity still use the old flower thematic of the old one, but in a really different way, more with a light painting touch. It allows us to refresh the brand identity and plays with this design by integrating the logotype directly into the portraits made by Pierre-Yves Brunaud for the awareness-raising campaign.